DAMAC Properties · Lead-Gen Proposal
Dubai real-estate demand · Sales handover · UAE
Performance Lead Acquisition

Qualified property buyers for DAMAC — on a CPL model

We drive UAE property-intent demand on Meta, qualify it against real buying power — a confirmed budget band and buyer type — and deliver ready-to-call leads (Name, mobile, email) straight to DAMAC's sales team to close. You pay per qualified lead, not per click.

CPL · pay per qualified lead Delivered: Name · Mobile · Email · Budget DAMAC sales team converts
Waterfront & golf communities Flexible payment plans Post-handover payment options Golden Visa eligible 0% commission direct from developer Studios to signature villas

The workflow

Four steps from a Meta impression to a booked sales consultation.
01

Attract

Meta paid social

The hook does the first cut: “Looking to buy in Dubai in the next 3 months?” Self-selecting purchase intent, so we don't need to ask it later. Runs broad in the UAE & key expat markets.

Hook = built-in intent filter
→
02

Qualify

2-tap quiz · our page

One question does the heavy lifting — budget band — plus buyer type. Anyone below the minimum ticket or “just researching” is screened out. Those who pass give their contact details with consent.

Budget gate → capture
→
03

Deliver

Qualified lead → DAMAC

Only qualified, consented leads are handed over — Name, mobile, email, budget & buyer type — in real time, each tagged with its source & creative.

Real-time feed (API / portal)
→
04

Convert

DAMAC sales team

DAMAC's consultants call each warm lead, book the viewing and close the unit. Weekly CRM reporting confirms bookings & sales, matched back to the leads we delivered.

Weekly CRM report → reconcile

The qualifier — kept short on purpose

Purchase intent is pre-filtered by the ad hook, so the page only asks what the sales team needs to prioritise the call.
Q1 · THE GATE
What's your budget?
Under AED 1MAED 1M–3MAED 3M+
The one hard gate — a real ticket size. Below the minimum is screened out immediately so consultants only call serious buyers.
Q2 · BUYER TYPE
Are you buying to…?
InvestLive in itJust researching
Routes the lead to the right inventory (investor yield vs. end-user) and filters out passive researchers.
CAPTURE · CONSENT
You're in — where should DAMAC reach you?
Full nameMobileEmail
Shown only after both gates pass. Collected with explicit, PDPL-compliant consent to be contacted about DAMAC properties.
Qualifies · advances to capture Screened out — never delivered as a lead

Example Meta creatives · 300×250

The hook self-qualifies purchase intent; the CTA sends people into the 2-tap quiz. Directional mock-ups — final art to DAMAC brand guidelines.
DAMACDUBAI

Looking to buy in Dubai in the next 3 months?

Waterfront homes · flexible payment plans
See if you qualify →
T&Cs apply
A · Hook — intent-led
🌇
DAMACGOLF
Live the DAMAC life

Own a waterfront home from AED 1M

Golden-Visa-eligible · 0% commission
Explore homes →
T&Cs apply
B · Lifestyle — aspiration-led
DAMACDUBAI

Pay just 1% a month. Post-handover plans.

Studios to villas · a consultant handles the rest
Check eligibility →
Budget AED 1M+ · T&Cs apply
C · Offer — payment-plan-led

Where the filtering pays off

Illustrative shape — only budget-qualified, serious buyers are ever delivered to DAMAC.
Ad impressions100%
Clicks to quiz55%
Pass budget gate26%
Qualified leadCPL
Booked viewingDAMAC

From click to delivered lead

Where each step happens — and what DAMAC receives.
1
Qualify & capture · our page
Budget gate passes, then we collect name, mobile, email with consent.
2
Deliver the lead · real-time
Qualified, consented lead pushed to DAMAC with source, creative, budget & buyer type.
3
Sales team books the viewing · DAMAC
A consultant calls the warm lead, books the viewing and works the sale.
4
Weekly reconcile
CRM report confirms bookings & sales against delivered leads → billed per qualified lead (CPL).

Why it works for DAMAC

  • Warm, ready-to-call leads — budget-qualified & consented before a consultant ever dials.
  • No wasted sales time — under-budget & passive traffic is filtered on our page, not on the phone.
  • Predictable cost — a fixed CPL per qualified lead, fully traceable to source & creative.

To confirm before launch

  • CPL rate & lead definition — the agreed price per qualified lead, and what counts as accepted.
  • Lead delivery & returns — feed method (API / portal) and the return/replace policy for bad leads.
  • Consent & brand — UAE PDPL consent wording, RERA compliance, and creative sign-off to DAMAC brand guidelines.

Try the live flow

The exact experience a buyer sees on their phone — tap through it.